NetSentinel™
Unified Surface, Deep, and Dark Web monitoring with AI-correlated, analyst-verified alerts.
Learn more
PrivacyTrace:
Personal Data
Exposure Intelligence
Give your customers greater visibility into their personal data exposure with automated privacy scanning that integrates directly into your customer experience.
PrivacyTrace helps identify where personal information may appear across supported data broker and people-search sites, creating immediate customer value and a path to additional privacy services when needed.
SOC 2 Certified
US Based Support
Up to $5M coverage
SOC 2
Certified
Certified
US Based
Support
Support
up to $5M
coverage
coverage
Help Your Customers See What's Exposed
Consumers are increasingly concerned about their personal information, but many have limited visibility into where that information appears online.
PrivacyTrace gives you a way to provide that visibility directly within your customer experience.
Your brand. Your customer experience. Powerful privacy intelligence behind it.
81%
of Americans are concerned about how companies use the data they collect about them.
73%
of Americans say they have very little or no control over the data companies collect about them.
Source: Pew Research Center, How Americans View Data Privacy, 2023.
Personal Data Exposure Is Difficult to Trace Manually
Personal information can appear across numerous data broker and people-search sites. Finding it manually can require customers to search individual sites, conduct multiple searches, determine which records belong to them and track what information appears where.
PrivacyTrace simplifies that discovery.
PrivacyTrace Does the Searching for Your Customers
PrivacyTrace automatically scans supported data broker and people-search sites to identify where your customers' personal information may appear. Instead of requiring customers to navigate the process themselves, you can give them a simple way to understand their exposure directly within your existing customer experience.
SCAN
01
Search supported sources for personal data exposure.
TRACE
02
Identify where personal information may appear.
SEE
03
Give customers visibility into their exposure.
ACT
04
Provide a path to additional privacy services.
Bring PrivacyTrace Into Your Customer Experience
PrivacyTrace is designed to integrate into your existing platform, application, membership or customer journey through a configurable API. Give your customers access to personal data exposure scanning without building and maintaining the underlying discovery technology yourself.
Automated Scanning
Scan supported data broker and people-search sites at scale.
Enterprise Security
Fully automated with no human access to PII.
Simple Integration
A configurable API designed to fit into your existing product and customer journey.
Trusted Scalability
Technology designed to support enterprise-level programs.
Data Visibility
Aggregate reporting provides visibility into detections and performance.
Create Value for Your Customers — and Your Business
Increase Engagement
Give customers a personalized reason to interact with your offering.
Demonstrate Value
Use PrivacyTrace to provide customers with information based on their own exposure, not an abstract privacy risk.
Differentiate Your Offering
Add personal data exposure intelligence to your existing product, membership or benefits program.
Support Conversion
Exposure findings create a natural opportunity to introduce additional privacy protection and removal services.
Strengthen Retention
Ongoing privacy needs create opportunities for continued customer engagement.
From Visibility to Action
PrivacyTrace starts by giving your customers visibility into where their personal information may be exposed. For partners looking to provide additional privacy protection, data broker removal services can extend the experience by helping address information identified across supported data broker and people-search sites.
TRACE
Find where personal information appears.
SEE
Give customers visibility into their exposure.
REMOVE
Help address exposed information.
MONITOR
Continue watching for exposure.
The scan delivers immediate visibility.
Removal provides an opportunity to extend that value with additional protection.
Enterprise Use Cases
PrivacyTrace gives organizations across industries a flexible way to add personal data exposure intelligence to their customer, member or employee experience.
Financial Services
Banks and financial institutions can integrate PrivacyTrace to give customers greater visibility into personal data exposure while strengthening existing identity protection and digital security programs.
Insurance Providers
Insurers can add PrivacyTrace to existing offerings and benefits, providing policyholders with personalized privacy insights and a path to additional protection services.
Credit & Identity Monitoring Companies
Credit and identity monitoring providers can expand their offerings with personal data exposure intelligence, giving customers visibility beyond traditional credit and identity monitoring.
Employee & Executive Security
Organizations can give employees, executives and other high-profile individuals greater visibility into personal information that may be publicly available and provide additional privacy protection when needed.
Q&A
Frequently Asked Questions
Get answers to common questions about PrivacyTrace, personal data exposure, data brokers, removal services, white-label integration, and customer data security.
What is PrivacyTrace?
PrivacyTrace is Enfortra's personal data exposure intelligence solution. It automatically scans supported data broker and people-search sites to identify where an individual's personal information may appear publicly, and delivers that visibility inside a partner's existing customer experience through a configurable API.
What are data brokers and how do they get personal information?
How is PrivacyTrace different from data broker removal?
Can PrivacyTrace be white-labeled into our platform?
What types of data broker and people-search sites does PrivacyTrace scan?
Is customer data secure during a PrivacyTrace scan?
Property Protection
Monitors county records nationwide for unauthorized deeds, liens, and title changes tied to identity misuse.
Learn more
White Label Portal
Launch a fully branded, turnkey portal with enrollment and monitoring live in days.
Learn more
Real Estate
Detects unauthorized title changes, lien filings, and real estate identity misuse across county records.
Learn moreBring PrivacyTrace to Your Customers
Add personal data exposure intelligence to your existing customer experience with an enterprise-ready API designed for scalable partner programs.
